To make the pink and blue project series, i visited childrens rooms, where i displayed their possessions in. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your. Korean artist project 2014 for more information, please visit. Artist jeongmee yoon created the pink and blue project that has been showcased in galleries around the world. To make the pink and blue project series, i visited. My current work, the pink and blue projects are the topic of my thesis. Sep 15, 2010 or thats how it might appear when you look at the work of korean photographer jeongmee yoon. The pink and blue project jeongmee yoon, jeongmee yoon on. Jan 01, 2007 the pink and blue project jeongmee yoon, jeongmee yoon on. The pink and blue project by jeongmee yoon trendland online.
The pink and blue project is surely an offshoot of yoons earlier color project in which she captured children in their rooms with their monocolored things. The pink and blue project by jeongmee yoon collections. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism. Jeongmee has spent the last five years on the pink and blue project, photographing boys and girls.
Upon reading and viewing korean photographer jeongmee yoons photographs from her pink and blue project, an ongoing series she began in 2005, i began to wonder what else we have failed to question and have come to accept so readily. The pink and blue project is available as a new photo book via hatje cantz. Earlier this year, the project was also turned into a longoverdue book of the. March 31, 2008 my current work, the pink and blue projects are the topic of my thesis. Jeongmee yoon explores color and gender in pink and blue project photos south korean artist jeongmee yoon first embarked on the pink and blue project when her fiveyearold daughter couldnt get enough candycolored possessions. To my own surprise, i did not know that prior to world war ii the color pink was associated with masculinity.
She then began photographing little boys and girls amongst their colorcoded belongings in a quest. Yoon explains that the pink and blue project was prompted by her fiveyearold daughter who loves the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. Mar 19, 2019 why do girls love pink toys and boys love blue ones. Seoulbased photographer jeongmee yoon born 1969 poses this question in. Jeongmee yoon, yujunhg chang exhibition natural history museum 2001. This made her realize that this preference is the result of cultural influences and the power of pervasive marketing that says pink is for girls and blue is for boys. The pink and blue project of jeongmee yoon the images here are by jeongmee yoon, a photographer from south korea whose work makes visible the gender divisions that so often prevail in the bedrooms of children from the time they are born. This project explores the trends in cultural preferences and the differences in the tastes of children and their parents from diverse cultures, ethnic groups as well as gender socialization and identity. Yerim and her things 2005ethan and his blue things 2006when korean artist jeongmee yoons daughter would only wear pink clothes and play with pink toys, she was inspired to turn this monochromatic phenomenon into art. South korean photographer jeongmee yoon has been snapping shots of colorobsessed tots since her own daughter went through a serious pink phase 10 years ago. View seohyun and her pink things from the pink project by jeongmee yoon sold at now. Jeongmee yoon intoxicated by color in the age of consumerism for her pink and blue project the south korean artist jeong mee yoon has spent more than ten years photographing korean and american girls and boys surrounded by their possessions in their rooms.
This issue turned out to be the penultimate edition of the now mythical publication. The pink and blue project by jeongmee yoon is published by hatje cantz, priced 40. Photographer addresses gender in the pink and blue project. The fine arts photographer jeongmee yoon 1969, seoul poses this question in her work, the pink and. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new. Bonnie yochelson, bill kouwenhoven, geunjun lim, young june lee, jeongmee yoon. Find highquality jeongmee yoon stock photos and editorial news pictures from getty images. Since yoon began her pink and blue project in 2005, she has observed that. Available for sale from rosier gallery, jeongmee yoon, jimin and his blue things light jet print, 48. Jeongmee yoons pink and blue project photo series examines. Korean photographer jeongmee yoon proves that girls love pink. Includes essays by jeongmee yoon, bonnie yochelson and three others.
Yoon was inspired to begin this project in 2005 when she began taking note of the ubiquity of pink in her daughters color choices, and started photographing the bedrooms of korean and american girls and boys. In their grotesque overload and homogeneity, the photos raise questions about. Learn about the artist and find an indepth biography, exhibitions, original artworks, the latest news, and sold auction prices. Artist jeongmee yoon, who mainly focuses on the relationship between modern people and their companion animals through her photographs, published a photo book with recent pictures of companion animals. The pink and blue project by jeongmee yoon collections of. The pink and blue project paperback january 1, 2007 by jeongmee yoon author, photographer. Jul 07, 2014 jeongmee yoons pink and blue project photo series examines gendered color coding. The genderspecific color schemes quickly established the. I have the blue book polly pocket upper right side wishing the old version will come back. The idea for jeongmee yoons the pink and blue project came when the artist saw how obsessed her young daughter was. Mar 04, 2019 in the pink and blue project, jeongmee captures such snapshots, revealing poignant insights into the marketing of gendered toys at the time, with a number of girls photographed amidst a sea of pink belongings adorned with cute animals, disney characters, flowers, hearts and so on.
She decided to photograph american and south korean toddlers surrounded by their favourite possessions. Photographs of korean and american children in their. Edited by nadine barth, it sheds illuminating light on the connections between gender, social norms, and consumer culture, and the theme is elaborated upon in texts by bill kouwenhoven, bonnie yochelson, geunjun lim aka chungwoo lee, young june lee. This project explores the trends in cultural preferences and the differences in the tastes of. Inspired by her own daughters obsession with the color pink, yoons project explores the color preferences of children and their parents across different cultures and ethnic groups, probing into.
In her work, jeongmee yoon probes the nature of gender enforcement on children. In times past, the concept of companion animals did not exist. And thats exactly what south korean visual artist jeongmee yoon has been doing since 2005 in her thesis work, the pink and blue projects. In her pink and blue project, jeongmee found that its not unusual for girls to have predominantly pink and boys blue items. Jeeyoo and her pink things the pink project by jeongmee. The pink and blue projects by jeongmee yoon british journal of. Comparatively, the boys possessions brim with all those.
In their grotesque overload and homogeneity, the photos raise questions about gender stereotypes on the one hand, and about consumer habits on the other. The fine arts photographer jeongmee yoon 1969, seoul poses this question in her work, the pink and blue project, for which she began photographing korean and american girls and boys in their rooms in 2005. Dec 08, 2009 in her current pink and blue project photographer jeongmee yoon explores this colorful division. Why do girls love pink toys, and boys love blue ones. Pink is for girls and blue is for boys, at least for these kids. She photographed her daughter seowoo amongst her sea of pink things, from dolls to dresses to stuffed animals. Exploring the genderization of color by visual artist jeongmee yoon. Learn more about the piece and artist, and its final selling price. Through a series of striking images, jeongmee yoon. The pink and blue projects were initiated by my fiveyearold daughter, who loved the colour pink so much that she wanted to wear only pink clothes and play with only pink toys and objects, writes jeongmee yoon. Jeongmee yoons pink and blue project artasiapacific. The politics of millennial pink by nataliepuch issuu. I discovered that my daughters case was not unusual. Samantha and her pink things 2006 my current work, the pink and blue projects are the topic of my thesis.
Doing some research on the subject, jeongmee find out that it was really common in korea and all over the world and that boys was sharing the same obsession with blue. Jul 05, 2012 jeongmee yoon is an artist and photographer who created the pink and blue projects, exploring preferences among children from diverse cultures. Download premium images you cant get anywhere else. The pink and blue projects were initiated by my fiveyearold daughter, who loves the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. Dec 11, 2009 and thats exactly what south korean visual artist jeongmee yoon has been doing since 2005 in her thesis work, the pink and blue projects. A gender study from photographer jeongmee yoon offbeat.
The book becomes is selected by american photo magazine as one of the best photo books of the year. Five years ago, when the kids were toddlers the girls seemed to prefer pink and boys blue but after revisiting the children recently jeongmee realised some tastes had changed. Jeongmee yoons playful photographic project the pink and. Blue has become a symbol of strength and masculinity, while pink symbolizes sweetness and femininity. The pink and blue projects by jeongmee yoon british. Yoon was inspired to begin this project in 2005 when she began taking note of the ubiquity of pink in her daughters color choices, and started photographing the bedrooms of korean and american. Also in seoul, sixyearold donghu stands amid his blue toys, clothes, books, and. The pink and blue project by jeongmee yoon yoon on her project. This ongoing project, which features a series of photographs of young girls and boys surrounded by huge collections of pink or blue objects.
Many toys and books for girls are pink, purple, or red, and are related to. She also has an elevenyearold son, who chooses clothing. Photographer jeongmee yoons is studying gender and societal norms for her thesis, and has constructed the pink and blue project using photos of children and their genderspecific clothing items and toys. The book concisely tracks the 14year evolution of the colourbased series so far. She wants to wear only pink clothes and only own pink toys and objects.
The inspiration for jeongmee yoons photographic project was her 5yearold daughter, seowoo, who loved things pink. In april 2007, one of jeongmees photographs from her pink and blue project appeared on the cover of life magazine, accompanied by a report inside the publication. Many toys and books for girls are pink, purple, or red, and are related to make up, dress. Jeongmee yoons pink and blue project photo series examines gendered color coding.
Jeeyoo and her pink things the pink project 2008 by renown contemporary korean artist jeongmee yoon measures 30 x 30 inches 76. Photographs of korean and american children in their bedrooms. In the united states, south korea and elsewhere, most young girls love pink clothing, accessories and. Find the latest shows, biography, and artworks for sale by jeongmee yoon. Oct 12, 2015 photographer jeongmee yoon s is studying gender and societal norms for her thesis, and has constructed the pink and blue project using photos of children and their genderspecific clothing items and toys.
Artist jeongmee yoon wanted to document this phenomenon in children and, along the way, uncovered some surprising historical facts in her. Comparatively, the boys possessions brim with all those stereotypically boyish associations like sports, machinery, trains and robots. Asian art prize exhibition pearl lams gallery, shanghai 2012. In its first iteration, the project established itself through the attentiongrabbing photographs of children enveloped in their pink and blue paraphernalia. In her current pink and blue project photographer jeongmee yoon explores this colorful division. Pink project ii lauren and carolyn 20062009 light jet print, 2006 left, 2009 right. Indeed, the differences in gender with boys versus girls and blue versus pink has become an accepted fact that manufacturers nowadays will automatically assign blue products to guys and pink products to gals. Jeongmee yoon explores color and gender in pink and blue.
Apr 14, 2008 through advertising, customers are directed to buy blue items for boys and pink for girls. Diane smyth the pink and blue projects were initiated by my fiveyearold daughter, who loved the colour pink so much that she wanted to wear only pink clothes and play with only pink toys and objects, writes jeongmee yoon. Why do girls love pink toys and boys love blue ones. South korean artist jeongmee yoon first embarked on the pink and blue project when her fiveyearold daughter couldnt get enough candycolored possessions. The pink and blue project by jeongmee yoon trendland. Dec 08, 2009 the pink and blue project by korean artist jeongmee yoon was inspired by her daughter who only wants to be dressed in pink and buy pink toys. When cultural anthropology, psychology and photographic ingenuity converge, its a fascinating thing. The pink and blue project by korean artist jeongmee yoon was inspired by her daughter who only wants to be dressed in pink and buy pink toys. In the pink and blue project, jeongmee captures such snapshots, revealing poignant insights into the marketing of gendered toys at the time, with a number of girls photographed amidst a sea of pink belongings adorned with cute animals, disney characters, flowers, hearts and so on.
The fine arts photographer jeongmee yoon 1969, seoul poses this question in her work, the pink and blue project, for which she began photographing korean and american girls and boys in their bedrooms in 2005. Jeongmee yoon seohyun and her pink things from the pink. The korean photographer jeongmee yoon 1969 got inspired for her pink and blue project by her own daughter. South korean photographer jeongmee yoon started the pink and blue project when her fiveyearold daughter couldnt get enough candycolored possessions. And thats exactly what south korean visual artist jeongmee yoon has been doing since 2005 in her thesis work, the pink and blue projects inspired by her own daughters obsession with the color pink, yoons project explores the color preferences of children and. This book is the creative component to my capstone thesis which explores the reclamation of the colour pink by millennials. This book explores the way millennial pink has challenged dominant. When jeongmee yoons daughter was five, she wanted to wear only pink. Photographer jeongmee yoon from south korea photographs american and korean children in their rooms, buried in pink or blue things. Nadine barth, texts by bill kouwenhoven, bonnie yochelson, geunjun lim aka chungwoo lee, young june lee, jeongmee yoon, graphic design by julia wagner, grafikanstalt english 2018.
A gender study from photographer jeongmee yoon offbeat home. Jeongmee yoons the pink and blue project began when her 5yearold daughter wanted to wear and play with exclusively pink clothing and toys realizing her daughter was part of an. Yoon was inspired to begin this project in 2005 when she began taking note of the ubiquity of pink in her daughters. To make the pink and blue project series, i visited childrens rooms, where i displayed their possessions in an effort to show the viewer the extent to which children and their parents, knowingly or unknowing, are influenced by advertising and popular culture. It was instigated by her daughter who loved the colour pink so much that. The pink and blue project by jeongmee yoon is published by hatje. Feb 24, 2008 the inspiration for jeongmee yoons photographic project was her 5yearold daughter, seowoo, who loved things pink. Seoulbased photographer jeongmee yoon born 1969 poses this question in her work, the pink and blue project.
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